Suzy Gerstein, Honey Artists: "There are very few absolute dos and don'ts when it comes to applying makeup. There are a couple of general rules of thumb that are helpful to remember to make your makeup last longer. For instance, layering your powders over cream products makes the colour more stable so that it doesn't slide around on your face with oil and sweat. But other than that I've seen clients and colleagues start with eyes, start with skin, start with lips, and I've seen the end result look great in all of those cases."
Lisa Potter-Dixon, head makeup artist, Benefit Cosmetics UK: "Always prep your skin with moisturiser, prime with a primer, and perfect with foundation and concealer, in that order. For everything else, apply it in the order that you prefer."
Samantha and Nicola Chapman, Pixiwoo: "It’s makeup, it’s art, and there are no rules."