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    Urban Decay Is Launching An All-New Naked Palette And We're So Excited

    And It's matte this time.

    You guys, get ready, because there is a NEW NAKED PALETTE COMING OUR WAY.

    Paramount Studios

    This is the seventh palette in the Naked collection, but the first one to offer an all-matte series of shades.

    Urban Decay

    According to Urban Decay co-founder Wende Zomnir, this latest collection was prompted by popular demand.

    "We've been seeing your comments on social and listening to our customers in store who have said to us, 'We want an all-matte makeup palette,'" she said in a video announcement.

    The palette includes 12 all-new matte-tastic shades, including one demi-matte shade that's ideal for highlighting.

    And it is offered in a new square shape!

    You WILL have to wait a minute to grab your own — it won't be out ’til Sept. 18, but you can sign up to get updates about it.

    But in any case: