27 Products From Small Business That'll Be Perfect To Gift This Holiday Season
Shop small this holiday and support individual artists and creators while snagging unique products you can't get anywhere else!
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
Hey! While we’re doing our best to make sure the products we feature will arrive in time for Christmas, shipping times are especially tricky this year and can vary depending on where you live, which product you purchase, and more. Shop early and be sure to double check the retailers’ websites for shipping information to ensure that your gift will arrive in time for the 25th!)
1. Initial earrings that can be purchased as a single stud or as a pair to expand their dainty, high quality jewelry lineup.
Automic Gold is a Queer, Trans-owned business that specializes in creating unique jewelry that's sustainable and fairly priced. Earrings are available as a single or pair and in any letter combo their heart desires. Available in three metal options and three different backing options for a one-of-a-kind jewelry experience. The gold is 100% recycled.
Get a single stud from Automic Gold for $55 (available in yellow gold, white gold, rose gold, and all 26 letters).
2. A "Normalize Talking About Mental Health" crewneck for the change-maker in your life who's passionate about minimizing the negative stigma surrounding mental health (and who just also loves to be cozy).
Not So Secret Diary Of Anxiety is a woman-owned and run Instagram page and blog that provides advice and support for people who live with mental illness like anxiety and depression. Alexia, the owner, works to create resources to help followers who live with anxiety to find a safe space to feel understood and connect.
Get it from Not So Secret Diary Of Anxiety for $42 (available in sizes S–XL).
3. A Christmas Cookies hand-poured candle in case they need their home to smell like the holidays (not just during the holidays). This is a great option minimalist, home-decor lovers will swoon over.
4. A pair of sunset drop earrings for the fashionista who can never have enough accessories — AKA statement earrings.
Jam + Rico is a BIPOC woman-owned brand whose jewelry is inspired by her Jamaican and Puerto Rican roots. Jam + Rico (a name in which the names Jamaica and Puerto Rico were combined), specializes in statement jewelry pieces that are versatile and one-of-a-kind.
Earrings are made from brass with 14-karat gold plating and are designed in New York and crafted in India.
Get them from Jam + Rico for $70.
5. A "homebody" crewneck to remind them of their favorite home away from home. Gift this to any Disney lover who'd prefer to live in a castle fit for a royal...
Seeker & Slade is a woman co-owned small business that specializes in pop culture and magical apparel and accessories. These two girlbosses have high quality products you'll probably want to gift to any magic seekers on your shopping list. I currently own their Grim and Wolfsbane tees and they're truthfully some of the coziest clothing items I own.
Get it from Seeker & Slade for $38 (available in sizes S–XXXL).
6. A pack of Costa Rica blend coffee with sweet fruit-forward flavors if they're always on the hunt for a new caffeine-fix.
Portrait Coffee is a Black-owned business based in Southwest Atlanta who's goal is to honor the African origination of coffee while building a diverse team with representation. As per their website, "Portrait Coffee’s goal is to empower and equip Atlanta natives and residents with genuine career and life opportunities in the world of coffee." Learn more about their brand here.
The Costa Rica blend is a well-balanced blend with a light body, crisp acidity, and citrus flavors. It features notes of tangerine and lime and comes from the Tarrazú region of Costa Rica.
Get a 12 oz. bag from Portrait Coffee for $16.
7. A rattan phone stand they'll immediately pop on their phone for a chic tech upgrade. This will give them a better grip on their phone and can also be used to prop the phone up on a flat surface for landscape video viewing.
Hirsch & Timber is an Asian-American owned small business that specializes in boho accessories and home decor pieces. Their offerings range from phone accessories, to rattan furniture knobs, to freshwater pearl earrings.
Promising review: "I’m so in love with this phone stand! It’s so cute & such good quality! I’ve gotten a lot of compliments on it! You definitely need one of these in your life!!" —Blair
Get it from Hirsch & Timber for $14+ (available in two sizes, two colors, and two base color options).
8. A rose quartz gua sha and facial oil set any beauty junkie whose always exploring new skincare products will thank you for.
Pink Moon Co. is an Asian woman-owned brand and website whose mission is to curate a shopping experience with beauty brands that are solely woman-owned. The owner Lin Chen notes on their site, Pink Moon in 2017, "my goal was to elevate women by helping brands that were striving to create a better beauty industry. This was important to me because of my own experiences with transformative self-care." Learn more about her story here.
The Over The Moon Duo features the facial oil which has a base of organic, antioxidant-rich noncomedogenic sunflower and moringa oils for using in tandem with the rose quartz gua sha tool. Gua sha is a 4,000-year-old holistic health technique that originates from China. Learn more about it here.
Get it from Pink Moon Co. for $75.
9. A personalized distressed wallet so they'll never have an excuse for losing their most prized possession ever again. Also — who doesn't love a personalized gift? So thoughtful.
This minimal yet traditional wallet can accommodate four to six cards for storage and a traditional bill slot for cash. They're made from top grain distressed leather and the option for embossed personalization in up to six letters. Btw, Pegai is a small shop based in Dallas, Texas.
Promising review: "I just received my wallet in the mail and it is beautiful. It looks really well crafted and sleek. I would definitely recommend this item to everyone I know." —Danny Alas
Get it from Pegai on Etsy for $35+ (available in three colors).
10. A personalized throw pillow case parents (and pet parents alike) will practically sob over. This pillow will let everyone in their home know who their most beloved family members are.
mafeeyigiftland is a woman-owned small business specializing in customized gifts for anyone you're shopping for this year. They have an array of customizable items like tote bags, signs, and pillows.
Pillow case is made from 100% cotton and are designed and printed in California. Case size is 18"x18".
Promising review: "The pillow covers look exactly like the pictures! The fabric appears to be a heavy duty canvas, and the font looks great! I can’t wait to give these as gifts!" —Kara Sandoval
Get it from mafeeyigiftland on Etsy for $14.99 (available in three font options).
11. A female empowerment poster for the person who's always lifting up others and would absolutely display this framed in their home to let everyone know who runs the world — girls.
The Bee & The Fox is woman-owned business that originally began as a fun side project that quickly turned into a full-time job for owner and mom of three, Ashley. You can find a slew of fun and empowering items on her site such as clothing and home decor.
Print size: 11" x 17"
Promising review: "Everything I expected. Such a good quality poster. Great message. I want my daughters to grow up reading this." —Alexandra B.
Get it from The Bee & The Fox for $25.
12. A hand-poured soy candle in a "Healer" scent featuring notes of wood, bergamot, musk, and vanilla they can burn during their daily meditation session for a ~zen~ atmosphere.
Satya + Sage is a Black woman-owned business that makes small batch candles each carefully created with an essential oil blend. Candles are smudged with sage before pouring and then smudged with palo santo after they've cured. They note on their website, "each Satya + Sage product is curated to provide you with an intention. We believe that acting with intention is the most effective way to uncover your truth and begin making progress toward the life you want."
I have personally ordered this candle time and time again and it's still my most beloved scent I've ever burned.
Get it from Satya + Sage for $18+ (available in two sizes).
13. A customizable Disney-inspired charm bangle so they'll always have a special piece of jewelry that features their favorite things from the theme parks.
Grape Soda Club is a woman-owned business operating out of Florida that creates magical accessories from phone cases, to jewelry, to stickers, to adorable masks — perfect for any child at heart on your list this year.
The customizable gold bangle comes in three customizable clasp shapes (heart, star, and circle), and one to three charms of your choosing (there's 36 charms to select from!) Charms are nickel-free and silver-plated hard enamel. (I have this and I'm obsessed!)
Get it from Grape Soda Club for $34.11.
14. A showstopping nail polish if their outfit isn't complete without a bright mani or pedi.
LaPierre Cosmetics is a Black woman-owned business that creates stunning nail polish shades suitable for anyone and everyone. Brandi Blocker, founder and owner, was inspired to create LaPierre Cosmetics by her mother, who had a love for nail polish and a need for safe options that she could use after being diagnosed with lung cancer in 2013.
There are currently 61 lacquer shades available for purchase as well as a gel top coat, a 2-in-1 base top coat, a nail polish remover, cuticle butter, and foot and hand creams.
Get a nail lacquer from LaPierre Cosmetics for $15.
15. A pair of gold antler cocktail glasses for the liquor snob whose always ordering old fashioneds or whiskey on the rocks.
A set of two 11 oz. glasses with 20-karat gold mirror finish printing. Hand-washing is suggested to keep printing from lifting. BTW, the vital shop is based in Rhinelander, Wisconsin.
Promising review: "Absolutely perfect glasses! I love them. They came packed so well and look great. The gold looks so nice. These are also simple, and modern enough to go with many types of decor." —Jamie Ferrugiaro
16. A statement graphic tee if they're all for female empowerment (as they should be,) and smashing the patriarchy.
Otherwild is a Queer-owned business that prides itself on supporting and selling products by artists and designers who have shared visions and values for promoting inclusivity and originality. They note on their website, "Otherwild is, and will continue to be, an extension of this mission of care -- through community building, queer culture, awareness, consciousness-sharing and stewardship."
Get it from Otherwild for $30 (available in sizes XS–XXXL and two colors).
17. A set of knotted headbands pair-able with their favorite LBDs, or on second or third day hair days when they want to still look ~trendy.~
18. A wine cork coaster set — because they're probably never seen without a glass of vino in hand.
These unique coasters make the perfect gift for any wine connoisseur who has a soft spot for reds, whites, and rosés. No two coasters are alike. They are made with an assortment of wine corks out of San Francisco, California.
Get a set of four from TahoeShoreDesigns on Etsy for $10.
19. A Star Wars wall clock that's out of this galaxy. Any up-and-coming Jedi will be honored to own.
Promising review: "Bought this as a birthday gift for my brother who is a huge Star Wars fan, but who isn't. This was unique item and great quality. I received delivery fast and well packaged. My brother loved it and put it up right away!" —Angelina Crespo
Get it from STARWASIK on Etsy for $33+ (available in simple or silent versions and five designs).
20. A leather key leash so they have a convenient accessory to attach their house key, car key, and i.d. badge to. This all-in-one accessory will be great if they're always on-the-go and tend to grab their keys while running out the door.
Lotus & Layne is co-owned by Summer Brown who is half Diné (Navajo) and African-American, and husband LaMandez Brown who is African-American. Their businesses is located out of Cornfields, Arizona on The Navajo Nation, USA. This luxury leather goods brand focuses on sourcing American leather to create timeless pieces that can withstand the test of time and be passed down from generation to generation.
Get it from Lotus & Layne for $60.
21. A white sage and rose petal smudge stick if they're an avid crystal collector and flora enthusiast, and ~ALSO~ want to cleanse their space from all of the toxic energy of 2020. (I know I do...)
The Flowerchild Bruja is Latinx, Queer, woman-owned by Taylor Cordova, an artist, designer, and bruja born and raised in South Phoenix, Arizona. The brand offers a variety of botanical goods such as sacred cedar smudge sticks, calendula petals, and Tibetan rose incense.
Get it from The Flowerchild Bruja for $22.
22. A personalized cutting board so their great grandmother's cookie recipe will be with them always, and in her handwriting, too.
Cooley Print Design Co. is a woman-owned business based out of Phoenix, Arizona specializing in customized wood signs and cutting boards.
Promising review: "I ordered this cutting board with a recipe from my late mother as a Christmas present for my niece. It turned out beautiful. I am so happy with it. Ordering and shipping were very easy. I was so impressed that I just ordered a second one for my sister." —Janice
Get it from CooleyPrintDesignCo on Etsy for $39.95+ (available in four finishes).
23. A tea blend duo in case they're always doing a million things at once and need to learn how to relax once in a while. This set of "calm" and "chillax" teas feature chamomile, lavender and Valerian root.
Womy is a Black woman-owned business that focuses on making self-care time relaxing and tasty. Owner Arienne Bussey began having health challenges at the age of 28 and sought out to create tea blends that would promote physical, mental, and spiritual health.
Get the set from Womy for $36.99 (originally $42).
24. A customized pet portrait for the proud fur parent who can never get enough of their pride and joy. They most definitely also have an Instagram profile for them too...
Ames Clack Designs is a woman-owned small business run by Amy Clacker, a digital artist who specializes in hand-lettering and illustrations that are so cute and super giftable. It's based in New Jersey!
Promising review: "This print is so gorgeous and it arrived quickly and undamaged. Can't wait to purchase another one!! Thanks, Amy!" —BeeAshleigh
Get a personalized pet portrait from Ames Clack Designs on Etsy for $25+.
25. A plush throw pillow featuring artwork by Marina Esmeraldo so the interior decorator whose always on the market for chic new home accents can update their chair, couch, or bed.
26. A cute zip pouch in case they're always ready to belt out "Defying Gravity" like nobody's business. Theatre lovers rejoice!
Scenery Bags is a woman-owned business that takes backdrops from some of the most beloved Broadway shows and repurposes them into accessories. Each bag is one-of-a-kind and features an interior tag with the name of the show the bag was repurposed from as well as the number bag owned out of the collection. *Calling all Broadway babies — these are for you!*
Get it from Scenery Bags for $45.
27. And a large macrame plant hanger because their home has no more surface area for their plant friends, but they're going to keep expanding their collection anyway so why not support the cause?
hanginthereshop is owned by Laurence Garceau and is based out of Quebec, Canada. Their shop specializes in eco-friendly plant hangers and accessories fit for any plant lover.
Promising review: "Beautiful product. Well-made and fits my plant perfectly! Fast shipping. Would definitely buy again!" —Jill C.
Get it from hanginthereshop on Etsy for $28.83 (available in six colors).
When they're obsessed with the gift you got them AND you know you supported a small business this year...
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