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Here Are The Most Popular Prime Day Deals So Far

Including teeth whiteners, DNA kits, gel-filled pillows for the best sleep of your life, and so much more!

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We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

Amazon Prime Day, the day when Amazon has more deals than you could ever conceivably look through in an ENTIRE LIFETIME, is here!

We waded through the mountains of bargains for you and found some of the best deals in every category (in this case: clothing, accessories, and all things related to style and fashion).

FYI — deals move quickly on Prime Day. We’ll do our best to keep this post as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Prime Day to see our latest updates as the deals change!

Note: To get these deals you have to be a Prime member, so if you aren't already, sign up for a free 30-day trial here.

1. Crest 3D Whitestrips for 59% off to help you get those pearly-whites shining bright, one hour-long session — obvs while watching Netflix — at a time.

Amazon

Even better than an excuse to be kinda lazy while brightening up your teeth? This fun fact: the American Dental Association (ADA) announced in 2017 that Crest 3D Whitestrips were the only home-use tooth bleaching product to receive the ADA Seal of Acceptance. And they rarely go on sale.

Promising review: "I haven't used Crest White Strips in over 5 years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about 4 times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Be sure to click the green coupon so the discount applies!

Now: $27.98 (originally $68)

2. An Olaplex Hair Perfector No 3 Repairing Treatment for 30% off that'll high-key revitalize your over-processed strands and let you see (and feel) for yourself why it has cult status.

amazon.com

Now: $19.60 (originally $28)

3. An Instant Pot for 50% off capable of turning meal prep into something that is not difficult. This handy thing can make everything from golden lentil soup and mac and cheese to chocolate lava cake and french toast. (Look at you! Betty Crocker over here!)

Amazon

This Instant Pot is basically seven kitchen tools in one! It can be used as a pressure cooker, rice cooker, steamer, yogurt maker, cake maker, and warmer! It can also sauté because, #fancy.

Promising review: "This is quite possibly the coolest, most versatile kitchen gadget I’ve ever owned. I love it so much that I’ve purchased two more for friends and relatives. What can it do? I think the real question is 'What can’t it do?' I truly believe you could replace every cooking appliance (including your oven and stovetop) and do EVERYTHING in the Instant Pot. I purchased two sizes for my own use: the three-quart (which is my almost-every-day workhorse for two-person dishes) and the eight-quart (which I bring out to handle my dinner party dishes). Everything I’ve tried has been fabulous. In the realm of kitchen appliances, there is no better investment than the Instant Pot." —Stereoman

Now: $49.99 (originally $99.95, available in three sizes)

4. A Fire TV stick for 63% off to make bingeing your favorite shows even easier. Just use the Alexa voice remote and you can find whatever you're looking for — easy peasy.

Amazon

Bonus: Get a $45 Sling TV Credit, which can be applied to $15 off your first three months when you buy a Fire TV Stick, Fire TV Stick 4K, Fire TV Cube, or Fire TV Recast

Promising review: "We owned the initial Fire Stick and had used it regularly for years. A remote issue forced us to replace the unit, and I'm so glad we did! The responsiveness and speed of the new version is amazing! No more lagging or double click. The new remote is also a huge upgrade with the voice control option. It's a must-have!" —bvanderpol

Now: $14.99 (originally $49.99)

5. A Two-Minute Mornings journal for 40% off with just a few key questions you can fill out quickly (even before you have coffee) to focus your day and get it off to the right start.

Amazon

Promising review: "Received this book as a birthday gift. It quickly became a favorite morning practice. It's simple and quick and creates powerful intention and focus for my day. Because I've enjoyed it so much, I bought several copies to give to family and friends as holiday gifts. Highly recommend it!" —CLARA

Price: $8.98 (originally $14.95)

6. A Stila eyeliner for 30% off with a formula worthy of the cult-like praise it gets: it dries quickly, won't smudge or budge, lasts 25 hours a day, and the thin tip makes application a summer breeze.

instagram.com / Via @stilacosmetics

This cruelty-free, waterproof liner is perfect for day-to-night wear! The fine-tip applicator allows you to draw on a thin line, but it's also easy to add a few extra swipes for a more dramatic nighttime look.

Promising review: "Stila is the absolute best liquid eyeliner I have ever tried. It doesn't fade or crack and stays on through sleeping or tears. Very, very smudge proof and it does not flake AT ALL. It dries quickly and even though it is waterproof (as long as you don't touch it excessively) it stays. It's also easy to clean off at the end of the day. No hard scrubbing to get it off, makeup wipes will take it off easily. It's amazing for creating perfect wings, or drawing artfully for Halloween. It's perfect for everyday from subtle looks, to more creative and wild. I can use this eyeliner for months at a time (at least doing wings every day or so) without having to repurchase because it has dried out or was empty. Just shake before using each time, and it should last for several months, (2-5) depending on the usage daily and if it is stored/used properly." —Chick

Now: $15.40 (originally $22; available in nine colors)

7. A Squatty Potty for 30% off that'll help everything ~align~ just so for a more comfortable No. 2 experience.

Amazon

Promising review: "I was hesitant about how much Squatty would impact my GI conditions but this is amazing. Although the stance is a bit awkward to experience at first, the results are immediate. After finishing, my lower abdomen is SO much more relaxed than a bowel movement without the Squatty. There is NONE of the strain/tightness/cramping I usually feel in my lower abdomen." —S. Levine

Now: $17.50 (originally $24.99)

8. A pack of two queen-size gel-filled pillows for 56% off because they're designed to be comfortable for all sleeping positions, which means you can kiss those nights full of tossing and turning goodbye.

Amazon

They're stain resistant but also machine washable (just in case!), and come with a 30-day satisfaction guarantee, so if you don't love them you can return 'em for a full refund, even if you've slept on them.

Promising review: "I absolutely love these pillows. They actually feel like you are laying on a cloud. I have spent hundreds on brand-name memory foam pillows that failed to relieve my neck pain, but these pillows made that pain go away immediately. I was so impressed with the feel of them that I bought two more just to have for trips. Of course, like a bed, pillow material and feeling vary between the people that use them, but I found these pillows to be incredibly comfortable, durable, and they still maintain the great, fluffy feeling even after a year of use." —Taylor Hertz

Now: $34.99 (originally $79.99; also available in king size)

9. A 1.5" John Frieda Hot Air Brush for 25% off to give you a stylish-as-heck blowout right at home. No, that's not actually too good to be true — it dries and styles your hair without adding frizz (praise!) via two heat settings and a cool setting to keep everything in place, so you're left with a super sleek mane that'll attract *all* the compliments.

amazon.com

Pro tip: let your hair air dry 80% of the way to make things quicker and easier on yourself. That way you don't need to pass over your hair a bunch of times!

Promising review: "OMG this is the BEST HAIR TOOL for haircut with layers!! When I tried to style it at home with a regular blow dryer and round brush I couldn't do it like the my hairstylist — it came out flat and straight. Then I came across this AMAZING brush. I am SOOOOO GLAD I tried it. This product is truly everything!!! It is LIGHTWEIGHT, which makes it very easy to hold, the heat temperature on high is perfect (first i thought it wasn't hot enough, but it's perfect to style hair without causing heat damage), the bristles are soft, hair slides through, does not pull on hair, no breakage at all. The feature that I LOVE is that it has a cool setting to let curls cool down before releasing them (NO NEED TO USE HOT ROLLERS). This hot air brush is so great that I had to purchase one for mom as soon as I was done using it. Cannot say enough good things!" —FashionChic

Check out our full write-up/review of the John Freida Hot Air Brush for more deets!

Now: $29.99 (originally $39.99)

10. A 3rd Generation Echo Dot for 56% off. This handy little device that's capable of answering all those hard-hitting questions. Things like, "Alexa, what should I have for dinner?" — like I said, hard-hitting.

Amazon

Buy the Echo Dot and get six free months of Amazon Music Unlimited. See all Echo products that come with this deal.

Promising review: "I had no idea I'd love Alexa so much — I wake up in the morning and she does the routine I've set up. She's so comforting and useful, and fun overall. My husband and I played Skills trivia games for hours last night. If we had kids it would be even more useful (kid workouts, stories, games) — we even had a good night story read to us by Alexa and it was awesome. I'm really loving it. The Echo Dot itself is pretty great — the sound quality is pretty good. I'm really surprised by how much I like the Alexa app (and the Echo Dot), because I'm a little resistant to technology, but it's pretty easy to figure out and feels like a new little buddy in the home. I feel like Judy Jetson!" —Leah

Now: $22 (originally $49.99)

P.S. The Echo Dot Kids Edition is also on sale for $44.99!

11. A 42-pack of curling rods for 35% off that'll give you the curls of your dreams without having to use heat. And they're easy to put in, sleep on, and take out!

amazon.com

Promising review: "They were super easy to use, not horrible to sleep on, and easy to take out. Curls were full and fell nicely. I didn't have to untangle hair or pull to get these rods out. Please know I am a 30 something-year-old who has no hair skills at all, so these are great for women like myself who typically just throw their hair in a ponytail and go." —alyce heifner

Now: $12.99 (originally $19.99)

12. An AncestryDNA kit for 51% off so you can uncover those distant relatives — any maybe not so distant ones....

Amazon

Promising review: "I got this for my mom for Christmas. She had been wanting it for such a long time being that she didn't know anything about her father other than a name. She submitted the kit by the beginning of January and it matched her to a first cousin. Her cousin confirmed her father's name and was able to point us in the direction of my mothers siblings. By February 2nd she found out she had brothers and sisters and was able to communicate with them. This product changed my mom's life." —Amazon Customer

Now: $49 (originally $99)

13. An American Dental Association-accepted Waterpik Water Flosser for 56% off that'll improve gum health and remove up to 99.9% of plaque with good 'ol water pressure, and make it especially easier to maneuver around braces, implants, and other dental work! Let's face it, we're adults and the idea of flossing shouldn't have us running for the hills (I'm guilty as charged).

Amazon

Promising review: "So...this Waterpik is amazing. I had 4mm and 5mm periodontal pockets from not flossing and also experienced some bone loss, I also had to get a very uncomfortable deep gum pocket cleaning. I literally hated flossing and would find myself avoiding to floss, even though I needed it very much. My gums were red, swollen, and inflamed because I was in the early stages of periodontal disease. I started using the Waterpik flosser and instantly liked this way of flossing much better! After using it consecutively each night for only five days my gums were noticeably better and felt much better. After two weeks of using the Waterpik flossing, coconut oil pulling, and mouthwash treatment, my gums have done a complete 180 and my mouth and gums are starting to heal properly! Also this flosser can be somewhat loud, but definitely gets the job done. Brought this with my own money and this is an honest testimonial/review. I will be back with an update on what mm my gum pockets will be!" —Ebony

Now: $39.93 (originally $89.99; available in nine colors)

The reviews for this post have been edited for length and clarity.

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