10 Get Favors
Trick: Get someone to do a favor for you—also known as the Benjamin Franklin effect.
Legend has it that Benjamin Franklin once wanted to win over a man who didn’t like him. He asked the man to lend him a rare book and when the book was received he thanked him graciously. As a result, this the man who had never wanted to speak to him before, became good friends with Franklin. To quote Franklin: “He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.”
Scientists decided to test this theory and found that those who were asked by the researcher for a personal favor rated the researcher much more favorably than the other groups did. It may seem counter-intuitive, but the theory is pretty sound. If someone does a favor for you, they are likely to rationalize that you must have been worth doing the favor for, and decide that therefore they must like you.
1 of 10